Legislation

HB 154 w/ HA 1, HA 4 + SA 1 — Session Law

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Mentions of “ADVERTISING” — 11 found on pages 4, 6, 8, 9, 10, 11

… ited States, any territory, district, or subdivision of the United States, or any foreign jurisdiction. (33) “Targeted advertising” means displaying advertisements to a consumer where the advertisement is selected based on personal data obtained or …

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… onaffiliated Internet web sites or online applications to predict such consumer’s preferences or interests. “Targeted advertising” does not include any of the following: a. Advertisements based on activities within a controller’s own Internet web …

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… ponse to the consumer’s request for information or feedback. d. Processing personal data solely to measure or report advertising frequency, performance, or reach. (34) “Third party” means, with respect to personal data controlled by a controller, …

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… s personal data. (6) Opt out of the processing of the personal data for purposes of any of the following: a. Targeted advertising. b. The sale of personal data, except as provided in subsection (b) of § 12D-106 of this chapter. c. Profiling in fur …

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… an 15 days after the receipt of such request. (7) Not process the personal data of a consumer for purposes of targeted advertising, or sell the consumer’s personal data without the consumer’s consent, under circumstances where a controller has actu …

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… ntact the controller. (d) If a controller sells personal data to third parties or processes personal data for targeted advertising, the controller shall clearly and conspicuously disclose such processing, as well as the manner in which a consumer m …

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… net web site to an Internet web page that enables a consumer, or an agent of the consumer, to opt out of the targeted advertising or the sale of the consumer’s personal data. 2. Not later than [one year following the effective date of this Act], …

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… s Act], allowing a consumer to opt out of any processing of the consumer’s personal data for the purposes of targeted advertising, or any sale of such personal data, through an opt-out preference signal sent, with such consumer’s consent, by a pla …

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